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Purposeful integration: The path to value realization

Strategy, partnerships and innovation
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Value realization through integration

Integrations are about strategies…not just synergies.

The search for synergies and economies of scale was once a primary transaction driver. In most cases today, back-office synergies and scale efficiencies are not sufficient to justify the cost of a transaction.

Today’s transactions are driven by broader and more complex strategic objectives. The business case is built around a variety of objectives that articulate a vision of what could be. These include:

  • expanding geographic reach
  • enhancing services
  • driving patient growth
  • restructuring delivery assets
  • improving capabilities
  • managing risk
  • serving a community and mission
  • improving the ability to capitalize on market scale

Turning those visions into reality and realizing the intended value of a transaction is the result of hard work, planning, and operational execution. It is the result of structured, purposeful, and value-focused integration.

Purposeful, structured, value-focused integration

Purposeful, structured, value-focused integration is the mechanism by which organizations achieve the business case and the intended results of a partnership, merger, or acquisition. Understanding the business case and structuring the integration around that business case and its objectives increases the likelihood that those objectives will be met. In practice, this means that integration planning needs to focus equally on driving strategic, operational, and financial value.

This balanced emphasis must be embedded from the start—in the structure of the integration program itself, in the planning for how integration activities are prioritized and sequenced, and in how progress and impact are tracked and measured.

Integrating organizations must focus on four sources of value that tie back to the business case. In the short term, organizations need to focus on preserving and capturing the expected value of the transaction. In the longer-term, organizational focus can shift to realizing the more strategic value that it hopes to create and sustain into the future:

  • Preserved value - the value that exists in each entity, pre-integration. This may include cultural, reputational, operational, technical, physical, digital, and capital assets. This is the value that must be celebrated and preserved through integration.
  • Captured value - the value that was envisioned in the strategic rationale, deal thesis, and business case for the acquisition or partnership. This may include operational synergies, performance improvement, increased efficiencies, and short-term growth or capability expansion.
  • Transformational value - the value that can be created through the thoughtful, deliberate, and strategic integration of organizations that have been transformed into a cohesive, aligned entity. This type of value is also envisioned in the business case and often includes changing service distribution, expanding services, increasing access, and growing or introducing new capabilities in the market.
  • Sustained future value - The value that can be realized in the future from a well-run, strategically focused, internally aligned, and fully integrated organization.

Realizing each of these four types of value requires a purposefully structured and proactive approach to integration—one that explicitly centers and organizes the effort around the strategic goals and rationale for the transaction.

The integration journey

Integration is a journey. It takes time.

Effective integration planning requires looking beyond the short-term priorities of preserving value and capturing financial synergies and efficiencies. This often means structuring the integration to include both functional workstreams (finance, IT, care delivery, ancillary services, supply chain, etc.) and longer, more strategic workstreams focused on growth, capacity and access, new capabilities, services or programs, and quality improvement, which take longer to realize.

Sequencing this work matters. Initial stages of the integration focus on ensuring business continuity (“keeping the lights on”), achieving more straightforward synergies (preserving and capturing immediate value), and on laying the groundwork to enable future transformational and sustained value creation. At this stage, certain functions, like supply chain and purchased services, may yield faster returns and can often be prioritized early. Later stages focus on other functions which may take longer to bring together and need to be approached with a longer-term perspective to achieve the full integration and future state operating model.

Maintaining focus on value realization throughout this integration process—and aligning integration efforts with the value articulated in the business case—significantly increases the likelihood of achieving goals and fully realizing the collective benefits of the transaction.

Charting the course

To steer toward focus, accountability, and outcomes, it is critical to measure integration results against the transaction business case. Tracking actual performance against intent enables organizations to understand progress, stay aligned, and course-correct with intention.

This requires insight into where the organization begins, where it aims to go, and the metrics that define that journey—strategic, operational, and financial. It also requires a clear line of sight from the original rationale for the transaction to post-integration performance, and the discipline to measure that performance consistently.

Building a performance measurement model that tracks back to baseline

“You get what you measure,” as the old adage goes.

Often as organizations come together, they fold the acquired entity into regular operations and financial reporting, obscuring the ability to track results against a clean baseline. By building a model that tracks and reports performance against baseline and links to the organization’s broader financial plan, an organization can provide transparency, accountability, and a clear reckoning of whether business case objectives are being achieved.

Building this model requires understanding the strategic, financial and operational objectives they are aiming to accomplish, including increases in volumes, improvements in clinical documentation, reductions in supply and labor costs, and impacts of downstream referrals. By identifying realistic goals across each of these key domains, operators have specific targets they can be held accountable to meet. These targets enable value capture and improve financial modeling for the next time the health system absorbs a new entity, both pre- and post-transaction.

With a clear destination and intended value in mind, organizations can plan integrations that achieve the intended value of their underlying transaction. Integration leaders are clear on their objectives and the outcomes they are working towards and have the tools and capability to measure their progress. Their efforts are structured around the operational and strategic priorities of the transaction, affording them visibility into the short and long-term priorities and waypoints along their journey. With clear targets, aligned priorities, and ongoing tracking, leaders and the organization can coalesce around their objectives and achieve early wins, sustained progress, and long-term transformation.

Authors
Brian Ball headshot
Senior Vice President
Brian Ball is a Senior Vice President with Kaufman Hall’s Financial Planning practice, providing strategic and financial support to health systems, physician groups, payers, and healthcare vendors.Brian’s expertise and recent experience includes providing financial planning support for health systems, facilitating partnerships between payers and providers, advising health systems as they... Learn more
Rebecca-Duffin-headshot.png (Original)
Senior Vice President
Rebecca Duffin is a Senior Vice President of Kaufman Hall’s Strategy & Business Transformation practice. She leads strategy, growth and partnership planning efforts for hospitals and health systems nationwide. Prior to joining Kaufman Hall, Ms. Duffin worked on the Analytics team in the Emergency Medicine Department at Johns Hopkins Hospital. In... Learn more
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Vice President
Callie Eberspeaker is an Vice President for the firm’s Strategy & Business Transformation practice. She provides healthcare executives nationwide with advisory and analytics support to ensure sound, data-driven strategic planning. Her areas of expertise include provider-payer relations, merger integration, growth strategies, strategic execution, and market planning. Prior to joining Kaufman Hall,... Learn more
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Senior Vice President
Michelle Poulin is a Senior Vice President with Kaufman Hall’s Strategy & Business Transformation practice. She brings more than 25 years of experience in strategy, transformation, and management consulting within the healthcare industry. Her areas of expertise include enterprise strategy; growth, service line, and functional strategy development; governance and operating... Learn more
Dawn Samaras headshot
Managing Director, Consulting Solutions Leader
As a managing director at the consulting and advisory firm Kaufman Hall, a Vizient company, Dawn Samaris partners with health systems, academic medical centers and community hospitals nationwide to advance strategic and financial initiatives that strengthen long-term sustainability and growth. Samaris advises executive... Learn more