The migration from hospital operating rooms to ambulatory surgery centers (ASC) is accelerating—and it’s reshaping who buys, how decisions are made and where growth will come from. This playbook from Sg2 helps life sciences leaders cut through national growth noise and build a sharper, market-specific strategy for winning in ASC environments.
What's inside:
- Why national ASC growth data can mislead—and how to identify markets that fit your portfolio
- How ownership structures shift buyer behavior, decision authority and contracting dynamics
- Why hospital-based commercial models often break in ASC settings—and what to change
- A prioritization framework for targeting the right segments at the right time